Persona Black

(3 customer reviews)

The Persona is our original iron made from pure stone ceramic and has pro variable temperature control from 140-410 degrees It delivers negative ions with multifaceted infrared technology that transforms frizzy, brittle hair into healthy hair with volume and shine. The Persona made and build for all hair types specially straightening thick curly, course and hair with density. The Persona floating plate allows smooth styling without snagging the hair. Each pass of this precision styling tool will awaken a healthy radiance in your hair.

$200.00 $129.99

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1.25 inch, 100% Pure Ceramic Flat Iron


  • 100% Pure ceramic plates
  • 1.25 inch Precision-engineered floating plates
  • Variable Dial Temperature Control from 140-410degrees
  • 100% Pure Far-Infrared heat technology
  • Negative ion conditioning technology
  • 360 degree power swivel cord
  • Heats up in seconds
  • Dual Voltage
  • Multi-Purpose Styling Tool
  • Revolutionary Design


  • 100% Pure ceramic plates for smoother, shinier hair
  • Unique floating plate technology guarantees perfect plate alignment
  • Flexible heat setting for all hair types
  • Seals in natural moisture to add extra shine & luster
  • Ionic plates reduce static and eliminates frizz for shinier, smoother hair
  • Tangle-free cord allows easier maneuvering as you style
  • Shortens wait time
  • Built in converter works with 110v to 240v electricity
  • Perfect universal styling tool to curl, straighten, flip and wave
  • Soft touch grip for better handle and control

WARRANTY: 5-Year Manufacturing Warranty


Additional information

Weight 1.7 lbs
Dimensions 13.75 × 4.5 × 2.75 in


3 reviews for Persona Black

  1. Lee

    My BF daughter had one and i tried it …i was shocked…i had the straightest hair for 3 days..i didnt have to do any thing it didnt not frizzz at all…..lee

  2. Eve Ramirez

    Me and my sister got this iron and we love it , my sister got the blue one and i got the black!i also love all the free stuff we got too.. the holder and travel case are great and i cant stop using the brush that vibrates lol , its so cool !! even my mom asked me to get her this brush for hair headaches Now I’m thinking about ordering the matching blow dryers as well!

  3. Lisa grinder

    All the stylists at the salon i go to have been talking about this new flat iron for black hair…the Persona ironMy hair is extremely thick and curly and takes about 2 hours to straight with my babyliss iron and it does not stay straight for over 2-3 hours,and it feels really dry..
    when i tried my stylist’s iron i was impressed from how fast and easy it is , and the fact the it glides well and it does not pull my hair out .. i never thought about spending $200 on an iron but i never felt my hair to be so soft so i decided to spend $200 and get one ….. and I LOVE hair is done in 30 min and stays straight and smooth until i wash it every 3 days …LOVE LOVE LOVE MY IKONIC PERSONA IRON!

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