Persona Black Hair Straightener

(3 customer reviews)
Manufacture warranty
in stock

Free shipping

$200.00 $129.99

The Persona is our original iron made from pure stone ceramic and has pro variable temperature control from 140-410 degrees It delivers negative ions with multifaceted infrared technology that transforms frizzy, brittle hair into healthy hair with volume and shine. The Persona made and build for all hair types specially straightening thick curly, course and hair with density. The Persona floating plate allows smooth styling without snagging the hair. Each pass of this precision styling tool will awaken a healthy radiance in your hair.

SKU IK 830 Black Category


1.25 inch, 100% Pure Ceramic Flat Iron


  • 100% Pure ceramic plates
  • 1.25 inch Precision-engineered floating plates
  • Variable Dial Temperature Control from 140-410degrees
  • 100% Pure Far-Infrared heat technology
  • Negative ion conditioning technology
  • 360 degree power swivel cord
  • Heats up in seconds
  • Dual Voltage
  • Multi-Purpose Styling Tool
  • Revolutionary Design


  • 100% Pure ceramic plates for smoother, shinier hair
  • Unique floating plate technology guarantees perfect plate alignment
  • Flexible heat setting for all hair types
  • Seals in natural moisture to add extra shine & luster
  • Ionic plates reduce static and eliminates frizz for shinier, smoother hair
  • Tangle-free cord allows easier maneuvering as you style
  • Shortens wait time
  • Built in converter works with 110v to 240v electricity
  • Perfect universal styling tool to curl, straighten, flip and wave
  • Soft touch grip for better handle and control

WARRANTY: 5-Year Manufacturing Warranty


Additional information

Weight1.7 lbs
Dimensions13.75 × 4.5 × 2.75 in


FAQ- The Persona

  • What type of plate the Persona made of?
    100% Pure Ceramic Plates
  • What is the size of the plate?
    1.25-inch fluting plates for easy styling
  • Does the Persona have Temperature control?
    yes, the Persona have temperature control
  • What is the highest and lowest heat setting in the Persona?
    140-410 degrees
  • What kind of heat the Persona uses?
    The Persona uses far Infrared heat which release negative ions to your hair and keep the moisture from the inside of the cuticle to the surface of your hair keeping it shine and smooth for days
  • Does the Persona have an automatic shut off feature?
    No, The Persona doesn’t have an automatic shut off feature
  • Is the Persona made for all hair types?
    Yes, the Persona made for all hair types from fine and thin to curly and course hair
  • Can I style my hair with the Persona?
    Yes, with the Persona you can straight curl flip and add volume to your hair
  • Is the Persona duel voltage?
    yes, the Persona is Duel voltage 110V – 240V and can be used in international countries
  • What is the warranty for the Persona?
    The Persona comes with 5 Year Manufacture warranty


3 reviews for Persona Black Hair Straightener

  1. Lee

    My BF daughter had one and i tried it …i was shocked…i had the straightest hair for 3 days..i didnt have to do any thing it didnt not frizzz at all…..lee

  2. Eve Ramirez

    Me and my sister got this iron and we love it , my sister got the blue one and i got the black!i also love all the free stuff we got too.. the holder and travel case are great and i cant stop using the brush that vibrates lol , its so cool !! even my mom asked me to get her this brush for hair headaches Now I’m thinking about ordering the matching blow dryers as well!

  3. Lisa grinder

    All the stylists at the salon i go to have been talking about this new flat iron for black hair…the Persona ironMy hair is extremely thick and curly and takes about 2 hours to straight with my babyliss iron and it does not stay straight for over 2-3 hours,and it feels really dry..
    when i tried my stylist’s iron i was impressed from how fast and easy it is , and the fact the it glides well and it does not pull my hair out .. i never thought about spending $200 on an iron but i never felt my hair to be so soft so i decided to spend $200 and get one ….. and I LOVE hair is done in 30 min and stays straight and smooth until i wash it every 3 days …LOVE LOVE LOVE MY IKONIC PERSONA IRON!

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