The Miss Santa Monica USA pageant took place on April 13, 2014 at Loews Hotel in Santa Monica, California. Each year the Santa Monica organization chooses a local and national charity to support within the event and this year they chose to donate funds and raise awareness for the Best Buddies of California. Best Buddies is a non-profit dedicated to installing a worldwide volunteer movement that creates opportunities for personal and one-on-one friendly relationships while integrating employment and leadership development for people with intellectual and developmental disabilities. The organization also takes on various sponsors to promote and support throughout Southern California.
As a sponsor of the Miss Santa Monica USA pageant, iKONIC was present at the event in support of Southern California’s most beautiful and talented young women ages 14-26 and the Santa Monica organization as well. Being a sponsor, we were able to witness and interact with past, present, and iKONIC leaders, and learn more about the cause and community throughout the day.
There were other iKONIC figures present in support of the organization, as well. The red carpet event was hosted by Gerardo Mejia, VH1′s Rico Suave of Suave Says, as well as Miss Malibu USA 2014, Natasha Martinez. Bravo’s Real Housewives of Orange County star Elizabeth Rovsek was a judge alongside Kathy Mejia of Suave Says, and other various significant judges ranging from a celebrity dentist to a board-certified plastic surgeon. Performers Miss Arizona USA 2009, Alicia Monique Blanco, Herizen Guardiola, and Nadia Mejia of Suave Says, also gave iKONIC vocal performances at the pageant.
Not only does the Miss Santa Monica organization retain relationships with their sponsors, but they also strive to be active within the community and their supported charities. As a sponsor of the Miss Santa Monica organization, iKONIC would like to formally congratulate Miss Santa Monica USA Claudia Ethridge and Miss Santa Monica Teen USA Taylor Nelson, as well as all of the young women who participated in the pageant.
The pageant winners attended the Best Buddies Friendship Walk in Long Beach on May 3rd with Miss California USA, Cassie Kunze, and Miss California Teen USA, Bianca Vierra.